Privacy Policy

This Policy describes the information we collect from you, how we use that information and our legal basis for doing so. It also covers whether and how that information may be shared and your rights and choices regarding the information you provide to us. This Privacy Policy applies to the information that we obtain through your use of Lydia Packham websites including its subdomains: lydiapackham.com learn.lydiapackham.com

Personal Information We Collect

We only ask for personal information when we actually need it—like our payment form. We use fair and lawful means to collect it, and only with your knowledge and consent.

The only third parties that we share data with are secure and we only share what’s required:

  • Stripe, for third-party secure payment processing. We do not store or collect any of your payment card details.
  • Mailerlite for marketing emails to people who have consented to be on our mailing list for marketing and information purposes. We only share name and email address with them, and only when you have consented for this information to be shared, like when you sign up for our newsletter. You can unsubscribe from these emails at any time.
  • Sendinblue for transactional and account-related emails. These emails are critical to the maintenance and continued use of your account.

How Do We Use Your Personal Information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to:

Communicate with you;

Screen our orders for potential risk or fraud; and

When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

Device Usage Data

We want to collect as little personal information as possible when you use our website. As a result we use privacy friendly web analytics software Matomo. Using this software we have no way of identifying you and we use no tracking cookies on our website. We use this software in order to understand our website traffic without imposing on our users privacy. The lawful basis as per the GDPR is "f); where our legitimate interests are to improve our website and business continually." As per the explanation, no personal data is stored over time.

Tracking & Cookies Data

We do not use any tracking or analytics cookies on our site.

Your Rights - GDPR

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Email: privacy (at) lydiapackham.com

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.

Your Individual Rights

Under the GDPR your rights are as follows. You can read more about your rights in details here;

  • the right to be informed;
  • the right of access;
  • the right to rectification;
  • the right to erasure;
  • the right to restrict processing;
  • the right to data portability;
  • the right to object; and
  • the right not to be subject to automated decision-making including profiling.

You also have the right to complain to the ICO [www.ico.org.uk] if you feel there is a problem with the way we are handling your data.

We handle subject access requests in accordance with the GDPR.

Retention of Data

Lydia Packham Calligraphy will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes and enforce our legal agreements and policies.

Security of Data

The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If you click a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children's Privacy

Our Service does not address anyone under the age of 18 ("Children").

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail privacy (at) lydiapackham.com.

Contact

Say Hello via email: hello (@) lydiapackham.com
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